How does your media product represent particular social groups?
My media product presents a young artist of my target audience age which is 17-30 years old. I have chosen this age because it's important that the artist I have chosen relates to my target audience as this will make the article more likely to catch my target audience's attention. The artist is called 'Billie Wells' which is a name I came up with that sounded both memorable and unique. It's a subtle name which suits the indie genre and doesn't stand out as much as names such as 'Madonna' or 'Beyonce' though I felt this was suitable for the artist as she is supposedly as large as other mainstream artists. My artist uses a guitar as a prop which signals towards the acoustic style of music she will most likely play. The clothing my artist wears also matches the indie fashion and the style I made up during my research. The denim jacket in particular was a key part of the indie fashion that I mentioned and this use of fashion reaches out to indie fans which attracts their attention. The use of pale colours in the fashion was also part of my colour scheme and also adds to the subtle nature of indie. Relating to the fact that most indie artists are unknown, the use of subtle colours and the bland name link towards this idea. I even edited certain aspects of the images on Photoshop CS6 in order to give them these subtle colours. This included changing the colour of the denim jacket so it suited the blue used in the colour scheme. And because of the poor lighting in my photoshoot, the unedited version of my image had a yellow tint which I then removed in photoshoot as I did not think it suited the mellow tone of my cover. The facial expression of my artist is angry and sad at the same time which relates the the featured article's topic of her past struggles with record labels and betrayal.
Comparisons
Below is a picture of the artist known as Birdy who is to be compared with Billie Wells. I have chosen Birdy because she plays music belonging to the indie genre and would be considered similar to Billie Wells in numerous ways. Birdy is 19 years old and therefore matches my target audience. I will be comparing the photoshoot image of Birdy to an image of Billie Wells used on my double paged spread.
Similarities would be that both artists are within an age related to my target audience. This is important because a lot of people will become a fan of an artist they can relate to. And in many cases this would include having the same age and lyrics that the listener can understand and relate to. Both artists are of white ethnicity and both are English. In the images I have selected, both artists use a guitar as a prop which shows the style of music they play. Image is important with music artists as it tells an audience straight away what kind of genre this artist belongs to. Those who are fans of certain genres will become drawn to those who match the visual category of these genres. Although there is a differing of hairstyle, colour scheme, and fashion - it's obvious that these two artists belong to the indie genre due to their unique attire and posture. Other differences lie with the facial expressions both artists use because where Billie Wells has an expression which displays anger and hurt as she looks away from the camera which is an action a lot of people do when they're too disgusted to make eye contact; Birdy is looking directly at the camera with an innocent and lost look on her face. A facial expression is important for a magazine as it marks the emotion of the article to be read. Other differences between the two images lie with the Billie Wells image being a mid-shot and the Birdy image being a near full body shot.
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